If you look around, everything that you use on a daily basis is an end product of someone’s passion, dedication, and many sleepless nights in the direction to uplift various aspects of life. “Milkvilla” is such a story, that involves a seafarer who is putting efforts to create and sustain a hyperlocal supply chain network for dairy products, as you read.
काम का दूध पीयें, नाम का नहीं
Table of Contents
The men behind this mission
Mannu Jee, an Engineer Officer by profession, completed his B.tech (Marine Engineering) from the prestigious Indian Maritime University, Kolkata Campus (formerly and famously known as DMET). Coming from a farmer family he is hard working and true to his roots. He always had this propensity to improve and improvise. He was in charge of the Mess committee during his college and is still remembered among the staff for his management skills.
The idea of creating “Milkvilla” is not a one-night wonder. He always wanted to do something for dairy farmers. That motivated him to identify the problems and devise a sustainable solution.
Aman Jee, the Younger brother to Mannu Jee, studied at IIT Patna and is the Co-Founder and CTO in “Milkvilla”. He is the brain behind the “Milkvilla app” which made handling daily operations minimal error margin.
Mannu Jee’s father Mr. Dhananjay Kumar is backbone to this company and always supported his boys to grow and take risks. He is the Managing Director and Co-founder. He is a farmer by profession by has a working prowess in electrical and mechanical field.
What are the problems it addresses?
There is no doubt that milk is a product that is being consumed regardless of socio-economic and geographical boundaries. The supply chain of milk and its dairy products in India is divided into the organized sector as with the state-operated co-operatives and private companies, but the major chuck about 70% is the unorganized sector with the following problems:
- Dairy farmers getting stable and a good price for the milk.
- The standardization in milk’s quantity and quality.
- Wastage of milk due to poor infrastructure and procedures.
- Adulteration and unhygienic means for the collection and distribution of milk
- Localized reach to consumers.
How does “Milkvilla” aims to solve these problems?
“Milkvilla” is a hyperlocal supply chain network with direct access to primary producers and consumers. The above problems are tackled as:
- The dairy farmers get a standard price for the milk they give and that is collected at their doorsteps.
- Milk collected from dairy farmers is being micro-tested and collected.
- The journey of Milk from collection to distribution is scrutinized under well-maintained refrigerated containers infrastructure, there is minimum to no scope for wastage and leakage of milk.
- There is no scope for any adulteration as the milk is being tested during collection and the same milk reaches the consumers
- With a dedicated distribution network, reach to consumers has expanded.
How does “Milkvilla” works?
The sole aim for “Milkvilla” is to deliver milk in its purest form. It is a decentralized network of farmers and consumers where primarily milk collection and delivery happen at the doorstep in non-packaged form.
Watch the video for an insight.
To break it down the milk collection carts collect the fresh milk from the farmers and deliver it to a storage unit that is stores milk under chilled temperature for it to be fresh till delivery, it helps milk retain its freshness up to 12 hours. From there the milk is delivered to the consumers through milk carts without any package or adulteration. The milk is dispensed through an electronic dispenser which is connected and controlled by the app, so there is zero human interference.
The entire supply chain is structured and operated through “Milkvilla app”. One can log in to app as dairy farmer, consumer, where your entire transactions for the purchase or sell of milk will be logged. It is a very user friendly and clean app that anyone can operate.
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Achievements of “Milkvilla” so far
“Milkvilla” established in Muzzafarpur, Bihar and now it is running in Chandigarh, Moradabad, Patna and Muzzaffarpur . The startup has garnered accolades from the native farmers and the satisfied consumers. It has been awarded 2nd best startup in Bihar and the news clips narrates the hard work and passion behind it. 1400+ farmers have joined Milkvilla and sell milk at a respectable rate.
Opportunities with “Milkvilla”
The success story is not is to add more pages and it will be possible with help of seafarers, yes you. Milkvilla is inviting for franchise across India with following benefits:
- Entire process is application based with the ability to modify as per requirements
- They will assist you with the Technology, Marketing and Training
- Earn upto 10 Lakh every month, breakeven in 2-3 months with 100% ROI
- Create 30+ Jobs with the franchise
The requirements for the franchise are :
- Local Farmer and Customer Connections
- Good credit score (preferred)
- Land near city and village (can be leased)
- Previous experience in business (dairy preferred)
- Capital expense according to the selected model
For further details about the franchise please visit.
It brings great joy and pride to bring you such examples of dedication and will power. Let’s support “Milkvilla” by sharing its story with your near and dear ones, because we seafarers are not bounded to seamanship. If you have yet another entrepreneurship marvel by a seafarer to share, comment below, we will try to cover them.
